Progressive Insurance
The opportunity:
We’ve staffed dozens of Progressive events since 2013, including the International Motorcycle Shows, NMMA Boat Shows, and RV shows.
The challenge:
Progressive knows that enthusiasts don’t come to events to learn about insurance. So, the company’s evolved its strategy. It focuses on the enthusiast lifestyle, with insurance woven more subtly into the experience.
Our solution:
We tap our deep talent database, choosing models who themselves are boat, motorcycle and RV enthusiasts. It’s helped the company make that critical lifestyle connection with consumers. We continue to work with Progressive, building a relationship and making future events even more powerful for its brand.
